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Triple bottom line diagram

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All businesses must make money. But triple bottom line companies realize that they can do more. Traditionally, business leaders concerned themselves with their bottom lines—or, the monetary profits their businesses made. Today, more leaders have begun to think sustainably. The triple bottom line theory expands the traditional accounting framework to include two other performance areas: the social and environmental impacts of their company.
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Triple Bottom Line (TBL)

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Triple Bottom Definition & Example

It consists of three Ps: profit, people and planet. His argument was that companies should be preparing three different and quite separate bottom lines. The triple bottom line TBL thus consists of three Ps: profit, people and planet. It aims to measure the financial, social and environmental performance of the corporation over a period of time. Only a company that produces a TBL is taking account of the full cost involved in doing business. In some senses the TBL is a particular manifestation of the balanced scorecard.
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Elkington's Triple Bottom Line (CSR)

The two theories that we have looked at each seek to moderate and direct the corporation by examining the conditions in which a business exists. The next two theories are somewhat different. They see the corporation as an entity with moral obligations that are not connected to the economic obligations that Friedman emphasizes.
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Imagine going to work every day for a company that you are truly excited about, and proud to be a part of. They stand out from the typical "cut-throat" business world by the way they treat suppliers, their commitment to environmental sustainability, their ethical investments, and their desire to empower and promote their team members instead of dragging them down. There is a constant air of excitement and possibility at the office, and you love coming to work each day. Sounds pretty amazing, right?
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